The Rocca family owns some of the very best vineyards in Barbaresco and Neive, sites where Nebbiolo shows distinct character and personality. Bruno Rocca took charge of the family business when his father died in 1978. Previously, Bruno had been working at Ferrero Rocher in Alba, as the family farm, which was selling its grapes, could not support more than one family. Bruno started bottling the wine and soon established a name for himself as one of the finest producers in Barbaresco, thanks in no small part to his vineyards on the prized hill of Rabaja. Today, Bruno runs the estate with daughter Luisa and son Francesco. Stylistically, Bruno is a consummate modernist, making wines with great intensity of fruit while retaining the structure and elegance of the Langhe at its best. Bruno was inspired to look at Asti for a Barbera for the reason that, whereas the best sites in Alba are planted with Nebbiolo, the best vineyards in the Monferrato grow Barbera and therefore have the potential for quality that he is looking for. The quill or feather found on each label is slightly different according to the wine and grape varietal, representing the respect and admiration for the story that is transcribed by each wine.
The Bruno Rocca company philosophy is clear, as Rocco himself affirms: Wine is the mirror and soul of the ground, and the territory, if protected and defended, will never let you down. With its hillsides combed with rows of estates, Rabajà di Barbaresco is a place where earth, grapes and wine come together in a natural expression of a thought-process grounded on respect for this territory’s unique characteristics. Bruno Rocca has made these qualities its own: a success perfectly testified by its products. Today the work in the vineyards and cellar are carried out by Bruno and his son Francesco, while his daughter Luisa manages the commercial, administrative and hospitality aspects of the business.
“What we strive to achieve at our estate is somewhat paradoxical; our goal is not to “make” wine, but rather to guide its evolution in order to best express itself. Our terroir, not our name, is inscribed on the wine” – Bruno Rocca